Introducing: Georgie Prow Artist Code: O5IW.

Introducing our brand new series, Spotlight Interviews where we dive into the brilliant worlds of our Creation Population™ artists.

UK Based Creative Director & Photographer, Georgie Prow, UK. Artist Code: O5IW.

In this, our first edition, we find out more about the incredibly talented UK based Creative Director and Photographer Georgie Prow, code: O5IW.

Georgie let’s us in to the worlds she’s created through her work. She shares her biggest influences and she teaches us why, viewing the world through her eyes, really will make you look up.

Over to you Georgie!

Tell us a little... 

About what you do now?

I’m a Photographer and Creative Director. I have also extensive experience as a Producer.  My style is often described as romantic, cinematic and evocative. I create work that dances the line between reality and dream-like worlds. Sometimes nostalgic, other times thought-provoking, uncanny, or other-worldly, my images offer an escape to the viewer.

Cherry Tinted Dream Series: A nostalgic love story captured in a cherry tinted dream.

What you did prior?

In my youth I loved oil painting and went on to complete my degree in ‘Visual Communication: Illustration' at Brighton University in 2019. This is where I started to navigate into the world of photography. Through crafting light in a similar way to how I had previously controlled the paint brush, I discovered a new passion. 

After university I worked for several years as a Visual Media Designer and Photography Assistant and then as a Producer and Agent for a photography agency. All while still actively shooting and building my portfolio. 

Now as a Creative Director and Photographer, I often draw on my previous experiences in the industry. For example, I understand the pressures of a producer, the responsibility of an agent, what a designer is looking for or how an assistant can best be supported. So I like to think that these insights have shaped me into a great team player with a can-do attitude.

Quick Fire Five ... 

Biggest influence, professionally or personally?

American photographer Gregory Crewdson. Through combining familiar objects in unfamiliar contexts, his work provokes the sensation of the uncanny.

Sigmund Freud. People One Fifty, Illustration, UK. Code: 31S7

At university I studied the psychologist Sigmund Freud’s notion of the uncanny and how it applies to the work of Crewdson. Through the use of juxtaposition, Crewdson’s photographs display ambiguity.

This provokes the viewers imagination to fill the gaps or resolve the story. Inspired by Crewdson, I love to make work that invites the viewer’s imagination to participate.

Beyond Retro: A Commercial Photoshoot ‘Y2K Edit’, featuring Music Duo Adora.

Best piece of advice you have ever been given, personally or professionally? 

My tutor at university used to tell me, Georgie sometimes you need to give yourself permission to engage in creative play where you don’t worry about the outcome. This will exercise your creativity and new ideas will form in the process.

This advice took me a while to grasp in truth and sometimes I have to still remind myself. However I have found when I do this more regularly, whether it be setting aside a day to go out with my camera or doodles random thoughts with no expectation, I have developed great ideas that fuel later commercial projects or personal work.

Portraiture: A stunning image from Georgie’s portrait and beauty work.

Where are you happiest?

On the beach in Herm, a tiny island in The Bailiwick of Guernsey. Herm is where I spent a lot of my youth growing up. I have memories of exploring the one and a half mile long island which has no cars, mostly bare foot. It’s always nostalgic visiting and where I feel most free.

What’s your favourite catchphrase?

I'm not as green as I am cabbage looking.

People One Fifty, Illustration, UK. Code: 31S7

Tell us something we don’t know about you – work or personal?

I was born with a rare eye disorder called Brown Syndrome which means my eyes cannot look up. I don’t let it stop me shooting though. Yes, I have seen the stars, mind you I do get neck ache, but it’s worth it! 

Want to learn more?